comscore online auto insurance benchmarker

About the2012 Online Auto Insurance Shopping Report The2012 Online Auto Insurance Shopping Reportis a report based on comScore’s research panel of 1 million U.S. consumers and attitudinal insights gained from a comScore survey of 4,000 U.S. online consumers conducted in February and March 2011. The report focuses on insights into the competitive landscape of the online auto insurance acquisition market.

About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit. Emerging Auto Insurance and Aggregator Sites Attracting Meaningful Share of Online Auto Insurance Market comScore Releases Expanded Online Auto Insurance Benchmarker Covering More Insurers and Aggregator Sites RESTON, VA, March 4, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of an expanded competitive set of insurers and aggregator sites for its online auto insurance benchmarker.

“The online auto insurance market has been dominated by only a handful of insurers over the past few years, with GEICO and Progressive comprising over 50 percent of all quotes submitted online,” said comScore director Susan Kleinman. “But as more consumers look to the Internet to shop for insurance policies, there is an opportunity for more insurers to break into the online market.” Visitation to Additional Auto Insurance Sites. (Nasdaq: SCOR), a leader in measuring the digital world, today announced the availability of an expanded competitive set of insurers and aggregator sites for its online auto insurance benchmarker. In Q4 2010, these additional sites accounted for 724,000 submitted quotes, making up 8 percent of quotes submitted online.
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Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media... Prodotti affini.

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